Los Angeles, CA (June 17, 2010) – June is National Internet Safety Month and The Association of Sites Advocating Child Protection (ASACP) would like to remind everyone how we can work together to protect children when they are using mobile devices.

In recent years, the U.S. Senate has designated June as National Internet Safety Month, recognizing the need for measures that organizations, web designers and families can take to protect children online. Mobile is quickly becoming the main way children access the internet. ASACP would like to remind everyone to review and put to use Best Practices for Mobile Adult Sites and Mobile Applications: http://www.asacp.org/index.php?content=best_practices.

ASACP recommends that all adult sites that have not yet adopted its Restricted To Adults – RTA™ Website Label to do so. RTA is the adult entertainment industry’s initiative to protect children from viewing content that is age-restricted. ASACP and its Technology and Forensic Research Director Tim Henning developed RTA out of a need for an easy to use and internationally recognized label that designates content for adults only. The RTA label is a unique string of “meta data” which can easily be inserted into the computer code of any website. Parental filtering software recognizes the tag and prevents children from viewing adult content. The RTA label is free and universally available. ASACP launched RTA in November 2006 and currently over 2.2 million sites are labeled with RTA and there are over 9 million in-links to www.rtalabel.org. Most of the parental control systems and Apple and Microsoft operating systems filter on this meta-tag. IPhone and phones with IE browsers also filter on RTA.

The current RTA™ meta-tag (RTALabelMobile):

• Operates with Safari, Internet Explorer and can work with any HTML browser that includes a parental control filtering system that recognizes the RTA Label.

• Works if an adult APP uses an HTML page for purchase of the adult APP.

• Works if an adult APP resides on a dedicated adult server that has placed the RTA meta-tag in its HTTP response headers and thus labeled all the content on that server as age- restricted.

• Operates with NetNanny Mobile.

ASACP and the adult entertainment industry continue to work on additional solutions for APPS and other delivery systems that help parents prevent their children from unknowingly viewing age-restricted content.

“We applaud those who are working to provide parents the tools they need to protect children online. However, we must note that open source browsers such as Google Chrome and Mozilla Firefox have chosen not to include a parental filter within their browsers,” stated ASACP CEO Joan Irvine. “I also wanted to remind people that in addition to following ASACP’s Best Practices and labeling with RTA, please use a little common sense when accessing adult material on your personal mobile devices and to not do such when children (or non-consenting adults) may be present.”

Complete information about the RTA label and how to use it is available at: www.RTAlabel.org.

To view a video on how to label with RTA visit ASACP’s YouTube channel at: www.youtube.com/asacprta.

Founded in 1996, ASACP is a non-profit organization dedicated to online child protection. ASACP battles child pornography through its CP Reporting Hotline and helps parents prevent children from viewing age-restricted material online with its Restricted To Adults – RTA Website Label. ASACP is the only association in the world that coordinates the adult entertainment industry’s efforts to protect children online. It has spent over 14 years creating progressive programs to protect children. ASACP’s relationship in assisting the adult industry’s child protection efforts is unparalleled. Companies and individuals interested in supporting ASACP may go to www.asacp.org for more information on how to get involved.