Los Angeles, CA (January 4, 2010) – The Association of Sites Advocating Child Protection (ASACP) next public service announcement (PSA) for the Restricted to Adults – RTA Website Label will feature the 2010 AVN Awards hosts Kayden Kross and Kirsten Price. Kross is an Adam & Eve contract star and Price is a Wicked contract star. The PSA will debut at the 27th annual AVN Awards in Las Vegas on January 9th at the Pearl Theater inside the Palms Casino Resort. The PSA features Kross and Price reminding companies to protect children and to protect their business by labeling with RTA. The PSA will also be released on the ASACP YouTube Channel after the awards ceremony.

The video is part of an ongoing series of PSAs produced by ASACP featuring different adult entertainment stars. Previous RTA PSAs featured Catalina Cruz, Ron Jeremy, Stormy Daniels, Sunny Leone, Chi Chi LaRue, Tera Patrick and Evan Seinfeld. Kross, Price and AVN donated their time and resources to create the PSA. In addition to being premiered at the AVN Awards Ceremony, the PSA will be shown at the Internext Expo which takes place January 11 – 13th at the Palms Casino Resort.

“We are so grateful to AVN, Kayden Kross, and Kristen Price for donating their time and energy to make this newest RTA PSA possible,” stated ASACP CEO Joan Irvine. “The award-winning Restricted To Adults – RTA Website Label was made possible thanks to the support of the industry and we appreciate the continued support of the industry to help us expand the reach of RTA by labeling with it and by helping us create these valuable public service announcements. Plus, it’s exciting that the PSA will be included in the Showtime version of the AVN Awards show – many more people will be aware of the industry’s efforts because of this. Many thanks to Paul Fishbein for all his support.”

"We're honored to be debuting the new Restricted to Adults PSA at the AVN Awards Show," said Paul Fishbein, President of the AVN Media Network. "ASACP is doing such fine work and since we will have a captive audience of industry leaders, we hope to help hammer the message home."

RTA is the adult entertainment industry’s initiative to protect children from viewing content that is age-restricted. It was developed by ASACP out of a need for an easy to use and internationally recognized label that designates content for adults only. The RTA label is a unique string of “meta data” which can easily be inserted into the computer code of any website. Parental filtering software recognizes the tag and prevents children from viewing adult content. The RTA label is free and universally available. ASACP launched RTA in November 2006 and currently 2.2 million sites have adopted the RTA tag and there are over 5 billion hits daily to pages labeled with RTA.

Irvine will be attending the AVN Awards and Internext Expo and will be available to answer questions regarding the Restricted To Adults – RTA Website Labeling initiative.

The ASACP RTA program was honored by the American Society of Association Executives and the Center for Association Leadership by being named the 2008 overall winner in the Associations Make a Better World award. ASACP has received Certificates of Recognition from the U.S. House of Representatives, California State Senate, California State Assembly, and the cities of Los Angeles, San Francisco, San Diego, West Hollywood, and Redondo Beach acknowledging ASACP’s efforts to help parents prevent their children from viewing age-restricted content with the RTA website label.

Founded in 1996, ASACP is a non-profit organization dedicated to online child protection. ASACP battles child pornography through its CP Reporting Hotline and helps parents prevent children from viewing age-restricted material online with its Restricted To Adults – RTA Website Label. Companies and individuals interested in supporting ASACP may go to www.asacp.org for more information on how to get involved.